Crypto Is Not Happening Without Consumers — 5 Ways Morph Helps Builders GTM
Blockchain and cryptocurrencies are now familiar concepts across the globe. But has the technology achieved any meaningful level of adoption? Sadly, the answer is no. It’s estimated that only 3.9% of the population uses blockchain. It’s no mystery why this is the case. Ask any beginner to use a popular dApp such as a DeFi exchange and it becomes immediately obvious that very little has been built or optimized for the average consumer.
As the global consumer layer, Morph intends to kickstart a wave of on-chain applications and services designed for everyday users. Plenty of talented builders share our vision but are often impeded by the many challenges of starting a new project. Discover how you can start building consumer-friendly applications on Morph: Builder Programs.
Here are 5 ways Morph helps these builders go to market and gain the traction needed for success.
Instant Access to a Massive User Base
Morph’s collaboration with platforms like Bitget means our projects have access to a pool of over 40 million active users. These highly engaged crypto enthusiasts are primed for something new and ready to explore innovative consumer-friendly applications. By leveraging this vast user base we help Morph projects bypass the typical hurdles associated with user acquisition, allowing them to focus on what they do best, building consumer solutions.
The Morph CEX Coalition
Visibility is a significant challenge in a market crowded with ambitious projects ruthlessly aiming to extract liquidity. At Morph, we seek to identify projects with genuine utility for consumers and offer them a fast-tracked opportunity to connect with top exchanges such as Bitget, HTX, Poloniex, MEXC, and more for token listings. These exchanges will benefit from pre-qualified, high-quality projects, while the teams gain enhanced visibility and an influx of users.
Morph Builder Programs
We understand that building something new is incredibly difficult, especially if it’s aimed at consumers and goes against the grain of existing offerings that focus solely on technical achievements. Regardless of what stage a builder is at, from beginner to master, we’ve designed a suite of builder programs offering unprecedented support and learning opportunities. We have a grants program offering up to $100,000 for early-stage projects, an Entrepreneur-in-Residence program offering seed funding and mentorship, a hackathon and incubator program with tailored development, marketing, and funding support, and much more.
The Morph VC Alliance
A great idea often requires equally great financial resources to help it materialize. To ensure talented teams never go without the resources they need to build their consumer projects, we've assembled a network of top-tier venture capital firms including Dragonfly Capital, Pantera Capital, and Spartan Ventures ready to invest in promising consumer applications. If a project stands out, we will facilitate a direct connection and meeting with these prestigious investors.
The Morph Ambassador program
Building a dedicated community is crucial for any project's success, but it's often a daunting task. Morph's world-class ambassador program, with nearly 100,000 members worldwide, offers a solution. We've developed a model that allows projects to rapidly launch their own high-quality ambassador initiatives with minimal effort and cost. By tapping into our network of content creators, event organizers, KOLs, and more, projects gain immediate credibility and engagement.